The Audience Analysis Of American TV Drama In China

Nowadays is a world of information technology digitized information to spread rapidlythrough the Internet worldwide. American TV drama as an important manifestation of theAmerican culture, through the Internet has spread far and wide in our audience immeasurable.American TV drama in television ratings in China abnormal downturn, compared with theaudience the network spread American TV drama blitz, in stark contrast. Why the audience sodifferently? What reason due to the audience accepted drama selective? How the audiencesof American TV drama accept drama? Which American TV drama on impact of our audience?The audience s of American TV drama preference directly affects the selection of our drama.This paper attempts to grasp of audience preferences and choice of entertainment onAmerican TV audience in China, is conducive to the development of China’s TV industry andculture. The contents of this article include:In this thesis, the basic framework for the first part of the introduction on the origin ofthis research, the research concept and research status, the study design.The second part is the spread of American TV in China, the first to introduce the mainfeatures of the drama, after combing the spread of American TV drama in our history andcurrent situation.The third part is the American TV drama audience surveys in China, throughquestionnaires, focus group interviews, and individual interviews to audience’s investigation.The fourth part is the American TV drama in China, audience analysis, from theaudience’s gender proportion, age, occupation, education, income to analyze the structure ofthe audience; audience watching American TV drama history and time, watching preferences,text features to elaborate the audience watching the situation analysis; angle from the use andsatisfaction of the audience to the motivations and needs of the audience.The fifth part of the American TV drama audience of Chinese, mainly from two aspectsof the daily life and culture elaborated. Analysis of audience behavior, social interaction,lifestyles, values subject to impact how American TV drama.