Research On The Development Of Domestic Medical Dramas Under The Perspective Of Health Communication (From 2016 To 2018)

Beginning in the 1940 s,the United States combined health care and social issues as research topics,and health communication research gradually entered the field of scholars around the world.Since the beginning of the 21 st century,with the continuous improvement of the scientific quality and living standards of Chinese citizens,more and more people in China have begun to focus on the "medical and health" field closely related to individuals.According to the recent survey of Chinese citizens' scientific quality,“Medical and Health” ranks first in the public's most interesting information.In addition to the growing medical and health needs of the public,the rapid development of media platforms and media devices has also strengthened the proximity of the audience to medical health,and the demand for medical and health information has been continuously improved.As the main position of health communication,medical dramas have bridged the gap between medical knowledge and social needs,and can display the working face of medical workers more vividly and concretely,and also disseminate relevant medical health knowledge..In 2010,"Medical People's Heart" was released in China.From the background of the story to the narrative structure,the work and life status of the medical workers were truly and completely displayed.It is regarded as the first medical treatment in the Mainland to show medical work in a "panoramic" perspective.drama.In the following years,the number of medical dramas in mainland China showed a spurt of growth,such as "Heart" in 2012,"Distance to Love" in 2013,"obstetrician" in 2014,"Young Doctor","2015" The story of the emergency room,"Growing up",etc.,medical dramas have also become a separate category of film and television dramas in the domestic TV dramas,and are becoming more mature.As of 2015,the development of medical dramas in the Mainland has reached a new stage,and it has continuously combined with domestic hot issues to form the characteristics of domestic medical dramas.Domestic research on medical dramas has also become more diverse and rich in literature.In 2016,the medical dramas in the Mainland have turned into calm thinking under the momentum of 15 years of explosiveness.FROM 2016 – 2018,five medical dramas were released in the Mainland.The creation and dissemination of medical dramas in the Mainland have entered a new model.According to the new definition of medical drama in the article,the medical dramas released in China from 2016 to 2018(publicly broadcast on TV platforms and online platforms)will be used as the analysis object,and the playback of medical dramas will be divided into dimensions,with emphasis on its communication characteristics,combined with medical treatment in the Mainland.The history of development and the status quo of development,and the characteristics of medical dramas in the United States and South Korea,pointed out the problems and development of the medical dramas in the Mainland.Overall article consists of four parts,the first part is about the history and current situation of China's current health communication,and make combing development status at home and abroad for the medical drama,and the second part is the definition of a new medical drama after the continuous creation and development and Its function and social significance;the third part is the development status of medical dramas in the Mainland.At the same time,according to the selected sample from 2016 to 2018,the content analysis is carried out from five dimensions,pointing out the characteristics of the current medical drama in the Mainland;the fourth part is from Starting with overseas medical dramas,we select American dramas and Korean dramas that have a great influence on medical dramas in the Mainland and even TV dramas.Compare and analyze the differences between the domestic medical dramas,American medical dramas and Korean medical dramas in terms of presentation and content creation.their merit;the fifth part is the analysis of the advantages and defects of excellent medical drama object mainland,the mainland medical drama point out the problems faced by the moment,and combined with aspects of the medical drama creation,content,explore the mainland medical The development strategies of the dramas.The research results show that the medical dramas in the Mainland are imitated and borrowed too much.The similar plots affect the originality of medical drama creation and the pioneering nature of medical drama vision.Excessive emotionalization and idolization lead to the weakening of the connotation of medical dramas.The professionalism is greatly reduced;the lack of professionalism and authenticity also limits the development of medical dramas in the Mainland.The article focuses on content analysis,combined with the "use and satisfaction theory" in the field of health communication,analyzes the selected samples from 5 dimensions,summarizes the characteristics and problems of the medical dramas in the Mainland,and compares the quality of the US and South Korea.The medical drama analyzes its reference points and proposes corresponding opinions on the development of medical dramas in the Mainland based on the analysis and comparison of medical dramas at home and abroad.