| At present, with the prosperity of the TV industry and the sustained opening of polices in China, the privately-owned TV company has had a hard time during past 10 years. They have a strong consciousness of market and cost saving which is different from traditional TV station. They have made some famous TV entertainment programs such as Luck 52 and etc. But the TV audience doesn't know them(whom made the TV programs) as well. Meanwhile, along with the deepen seperation of TV program boardcase and produce, the privately-owned TV company has participanted into TV program-making market more and more, which could breaks the monopoly by traditional TV station and improve program's quality.The research focuses on the effercts of the entertainment program which is made by priviately-owned TV company, based on subject methods of Communication of Mass meida, Psychology and Sociology. On the other hand, I not only summerize the relevant studies of the priviately-owned TV company and its entertainment program, but also investigate the communication effects of the privately-owned TV company's entertainment program. Then, I have analyzed the main reason why the problem come from and provided the solutions.Through the investigation of TV audience's kinds of attitude in Chengdu, we have found the weak point of privately-owned TV company's entertainment program, which is due to lack of an influential brand and special features. Based on this weak point, the TV audience in Chengdu know less about their entertainment program and even doesn't like to watch it. According to this feedback, we have to analyze the deep reason to improve the communication effects of its entertainment program.In the view of the entertainment program which is made by privialy-owned TV company it self, unfaired maket enviroment, variant competitions and Chengdu TV audience.We have found that the types of TV entertainment programs which are made by privatly-own TV company are not compliant to Chengdu TV audience's expectation; Being lack of broadcast channel, they have no choice but to accept the broadcast time arranging by traditional TV station.; In furhter, being constrained by brand influence, program innovation, internet and etc. the TV entertrainment programs'whole competitive ability is weaker. More over, most of TV entertrainment programs are not prominent and less attractive, various lifestye arrounding to TV audience which lead to the dependence has been reduced are the reason where the problem is from. |
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