Research On Operation Model Of World Heritage Geography's Wechat Subscription Account

WeChat has quickly become the leader of information exchange platforms in just a few years since 2011,the year of its birth.One year later,the WeChat public platform was officially launched,providing an instant communication platform for interactions between WeChat information announcers and subscribers.At the same time,it has gradually become an important information access for internet mobile users.According to the research target,the researcher has classified contents of the Geography Magazines' WeChat public subscription accounts,and analyzed the status quo of them.The researcher was responsible for operating new media of World Heritage Geography magazine during the internship.Considering personal study in school,the researcher decided to analyze the WeChat subscription account of World Heritage Geography.By comparing operating contents of other accounts related to geography magazines,the thesis summarizes the main operating contents of them,then analyzes contents and operating model about World Heritage Geography's WeChat subscription account.The first part of the thesis is an introduction,which mainly introduces the background and significance of the topic selection,the present research status at home and abroad,the content and methods of the research,and the innovation points in the study.The second chapter is about the basic theories involved in the study,namely Weighted and Calculated Needs for New Media,Spectacle/Performance Paradigm and The Strength of Weak Ties.The third chapter combs the development process of the WeChat public accounts category to date,and sorts out those accounts related to geography magazine and their operation contents.Chapter four analyzes the operation model of World Heritage Geography's WeChat subscription account from operator,target audience,operation subject,operation contents,operation channel.Considering operation content is the source of the WeChat subscription account,the researcher collated the articles pushed by the World Heritage Geography's WeChat subscription account and summarized the elements of those articles,which inspired the researcher to write articles published on the account and examined the operation effects of them.According to the factors in operation model of World Heritage Geography's WeChat subscription account,the problems existing in these aspects are analyzed in the fifth chapter,following with the advice to solve them.