In The New Media Era, The "Constellation Culture" Has Been Innovated And Diffused In The "WeChat Subscription Account"

"Constellation Culture" has been transformed from a niche foreign culture to a mature Chinese culture under the shape of the mass media.WeChat Subscription follows the spread of WeChat,The role of fueling.Therefore,"constellation culture" has gradually penetrated into the scholar's field of vision,becoming the research object.In view of this,the author takes the micro-channel subscription number as the breakthrough point and takes the micro-channel constellation subscription number as the research object.By using the knowledge of communication,sociology and psychology learned,the author comprehensively explores the spread of the "constellation culture" in the micro-channel subscription number Research on how Constellation Spokesman creatively constructs and spreads the "constellation culture" in WeChat subscription number,and its dissemination effect and social influence so as to provide feasible for the healthy development of "constellation culture" and even such popular culture Sexual advice.WeChat subscription number is a "catalyst" that can not be neglected in the new media to speed up the transmission of "constellation culture".For the text of "Constellation Culture" in the WeChat subscription number,everyone involved in text production and text translation greatly accelerated the frequency of updating and pushing subscription number articles,and improved the efficiency of subscription number promotion.The field collection,one-hand original text increased competition in the subscription number of differences.Diverse narrative style successfully grab the audience's eyes,vague chicken-style narrative tone with professional terminology to enhance the reader's sense of identity.Finally,the integration of westernization and localization of text enriches and expands the connotation of "constellation culture".It is worth mentioning that the "constellation culture" has been able to spread so smoothly in the era of new media thanks to its era of adaptation to postmodernism,the coexistence of virtual reality and reality,entertainment first,symbolic life and visual consumption."Constellation culture" enriches popular culture,but it also poses a certain threat and impact on China's mainstream culture.Emphasizing these negative influences and taking active measures can make the "constellation culture" healthy and sustainable in the new media context Spread spread.