The Design And Implementation Of Enterprise Operation & Promotion Platform Based On Wechat Subscription

With the development of mobile network technology, mobile Internet is playing a much more important role in our life. The widespread popularity of mobile devices is gradually changing people’s way of life and attitude. In order to success in the information age, enterprises need to build their own mobile community or mobile applications to provide services for the user to achieve the purpose of promotion.WeChat has become a comprehensive service platform based on a large user base. More and more enterprises began to pay attention to WeChat, and registry WeChat Subscription account to allow users to take part in the activities, push information to the user. Satisfactory results have been achieved in many areas, such as education, health care, business, etc.This paper mainly describes the design and implementation of the enterprise operation platform based on WeChat’s Subscription. Carry on the investigation to the company’s internal operation and promotion mode, we found that operation team has the need to use WeChat platform to promote their own products. The platform is designed to provide a simple and easy access to the WeChat platform to achieve personalized business logic, better operating products to work, to achieve the release of activities, custom forms, smart quiz and many other features. The platform also supports multiple WeChat Subscription access, providing safe and convenient management services, reduce the cost of other product. In addition, the platform also provides an interface to the company’s internal services, making the business scene more flexible.In this paper, the design and implementation of each function module are described in accordance with the software development process steps. Firstly, every function’s requirement analysis combine with business scenario. Then design of the every module, business process design, database design, and implement of function. Detailed exposition of the difficult points in the process of implementation. Finally, the design and implementation of the test module is carried out, including functional testing and unit testing.The enterprise operation and promotion platform has been on-line operation, it has increased the operation of the promotion of the effect.