The Operational Research Of Campus Wechat Subscription Accounts On Hot Issues

WeChat Subscription Accounts is a way to build the information campus, a part of "internet+ campus" project. Operators, students and school could communicate interactively by WeChat Subscription Accounts which is also a information interface for its followers. With the increase number of campus WeChat subscription accounts, which has developed a vertical and layered direction. "Light App+ hot issues" is the core strengths. The operation of subscription accounts is badly in need of standardization and specialization.The main contents of this paper is divided into three parts. The first part of operation status give an definition of campus WeChat subscription accounts about hot issues, then research the key point, function, feature, operation status, management mechanism etc. The second part of the paper analysis the Feature of Source、type、Manifestations of the WeChat subscription accounts operation about hot issues with the method of Case and content Analysis. The last part sum up the Strategy of Campus WeChat subscription accounts operation.