| In recent years,as the country further strengthens the development of sports,With the rapid development of the Internet,online sports video broadcast has greatly shortened the distance between the media and the audience.It has the advantage of rapid transmission,interactive communication,abundant live resources,free time of communication and near-infinite storage space,With a large number of market share,gradually occupy the mainstream of communication status.Lesports,as a dark horse in the Internet sports industry in recent years,has exploded in online broadcast.Because of its synchronous transmission,broad coverage and intuitive visual effects,interactive and cheerful sense of stimulation,and the presence at the spot,Lesports was gaining great popularity among sports fans.Since its establishment in 2014,the company had been developing rapidly until it hit it depth at the end of 2016.Lesports has become one of the most prominent highlights with various doubts from the outside world.However,Lesports played a great role in promoting the video webcast industry and the improvement of the copyright consciousness of audiences.From the perspective of communication studies,this paper focuses on the current situation and development of Lesports video,Here in this paper by applying the method of document literature,case analysis,investigation and research,the author first probes into the background and development of Lesports,in view of the current national development with the background of the Internet and sports industry,discusses the characteristics and the advantages and disadvantages of Lesports live broadcast from six aspects,Then the author,carefully analyzed the problems and difficulties that restrict and hinder the development of Lesports video,and tries to find out the causes and factors.Conclusion is as follows: Lesports video live coverage of the world's many sporting events,with its clear strategic positioning,high quality service,copyright resource advantage,homemade broadcast content and professional,influential the distinctive features of the host has certain representativeness in the live video site.Because there is no distribution to take a monopolistic approach,it has invested a lot of low-attention niche events,making Lesports website run unsustainably.Due to the network and the technology of production factors such as limit,lead to Lesports video live there is still a poor video screen resolution and signal transmission is not smooth,all these problems directly affect the audience's viewing experience.China's audience economy has not yet reached the level of paid entertainment,and the lack of copyright awareness has made Lesports video's pay and membership mode not satisfied with the domestic soil and water.The comments on video webcast of sports video have bad influence on the network environment. |
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