On The Status Quo And Development Momentum Of Webcasting

In today's popularization of network technology,the mobile Internet more and more permeates every field of public life,and the number of netizen also increases day by day.In this context,the network broadcast has gained good opportunities for development and extension,and rapidly developed into a new media form.This article takes network broadcast as the research object,discusses the status of network broadcast,motivation for development,existing problems and four aspects of sustainable development strategy.In the research of the status of direct broadcast,the development context and main functions of the broadcast industry are summarized,as well as the main body and characteristics of the content production.The motive force for the development of network broadcast mainly studies from the following four aspects: the basic conditions of the industry development,the motivation of the anchorman,the motivation of the audience behavior and the promoting role of the platform.Finally,summarize the existing problems in the network broadcast industry and put forward the strategy of sustainable development of the industry in view of the existing problems.Only by insisting on "content is king" and strengthening the industry standard can we promote the sustainable and healthy development of the broadcast industry.