Research On The Development Of Major Sports Events Broadcast Rights In New Media Era

With the the rapid advancement of information technology,and the continuous renewal of communication idea,media technology is developing rapidly.Internet,mobile communication and so on as the main carrier of new media emerged there from media provides,increasingly widespread use in the broadcasting of sports events,has become the spread of sports events in the main media.But the new media is a double-edged sword,in promoting the development of large sports events broadcast rights,at the same time,the development of some of the problems have become increasingly prominent,which is particularly frequent broadcast rights violations,resulting in adverse social repercussions.How to analyze the status and problems of the development of sports broadcast rights is undoubtedly of great significance.This paper uses the methods of literature,expert interview,case analysis,field observation and logic analysis to understand the development process of the broadcasting right of large-scale sports events in China,and systematically analyzes the development status of the broadcasting rights of large sports events in China.This paper analyzes the problems in the development of broadcast rights of large-scale sports events in the new media era,and puts forward some countermeasures based on the analysis of current situation.Strengthen the protection of sports rights of large-scale sports events,and create a favorable environment for development,and promote the standardization and healthy development of China's sports events broadcast market.Through the research,the following basic conclusions are obtained:1.Based on SWOT analysis results,the new media broadcast the advantages of large-scale sporting events focused on industrial development speed,the audience wide market,large-scale sports event broadcast experience,advanced technology,and new media in the dissemination of content,form,speed,etc.The advantages and disadvantages of the characteristics of the infringement in the event of frequent business development brought about by the rapid development of coordinated development,professional and complex talent shortage,technology surviving constraints;users to expand the scale of the audience to accept information channels change,policy-oriented Lenient and large-scale sports events for the new media brings huge business opportunities for the new media broadcast large-scale sports events brought good opportunities,the challenges are mainly new media copyright torture.2.Le Sports broadcasting rights in large-scale market development ideas clear: the first audience in a number of football projects on the force,through the hot sports broadcast rights to meet the needs of large-scale audience,but also take into account the minority Of the demand,the coverage of almost all the sports fans to meet the demand.3.Le Sports as the development of large sports events focused on the development of three aspects: First,attention to content innovation,to large-scale sporting events as the core content,creating a multi-angle innovative sports event live mode to the content of the event core Self-made events IP and derivative programs;the second is to attach importance to technological innovation,to take AR,VR,3D,360 panoramic photography and other new media technologies to improve user experience.;Third is based on the music network to build the "platform + content + terminal + application" of the vertical industry chain as a whole ecosystem,music as the introduction of cross-screen sports linkage strategy to meet the public spectator way more screen,socialization needs.