| Due to the specificity of news production,only the news organizations with editing rights in China can carry out the original production of news,while the commercial websites' news sources have based on reprinting for a long time.During the WEB1.0 period,the earliest commercial web portals in China,including Sina,Sohu and NetEase,relied on news reprinted from traditional media production to obtain traffic,but they did not have news collecting and editing rights.Commercial websites make original production of “non-political news information” content through a number of flexible methods without collecting and editing rights.In the early stage,the commercial websites adopted some methods such as online interviews and live broadcasts to establish strategic cooperation with traditional media.With the progress of technology,the Internet has entered the era of WEB2.0,and then entered the era of social media.And the media environment has become increasingly complex.The widespread application of WEB2.0 technology makes it theoretically possible for any Internet user to conduct content production and information transmission over the Internet.Forums and online communities are not only the social spaces for users,but also become the platforms of “user-generated content”,and the production space of media content has been expanded.In 2011,We-Media platform-WeChat Subscription,with more amazing function and social influence,enables audience enjoy more content production methods and participates in media content creation deeply,at the meantime,hastens We-Media Subscriptions focusing on all fields operated by users,and produces a batch of phone news aggregator with Big Data mining and personalized service,such as Toutiao,Yidianzixun,etc.Since then,the definition of“news” and its connotations have also changed.More and more Internet users think that“news” should no longer refers only to the news produced by media organizations,but also covers the “information” that appears in the Internet and social media.And the media content is not limited to “news coverage” at the micro level,but encompasses more about the entire process of product orientation,operation philosophy,and value-added services,etc.Many commercial websites are also driven by technology to meet the needs of users and use new thinking for original news production through a series of marketing tools and news.The paper selected the “Jiemian News”that hold National network news original license plate,news-gathering rights and publishing rights as the object of study,deeply analyzed its original content,and examined the entire process of running the content of “Jiemian News”from a more macro perspective instead of limiting to microcosmic news reports.The study showed that the the innovation of “Jiemian News”,born in the era of mobile Internet,has used the Internet thinking to produce news content.The “Jiemian News” team insists on originality and sets up original columns with texts,pictures,short videos,documentaries,audios,and other forms of expression to provide users with a wealth of high-quality and valuable content.In order to ensure the production speed of original content,the team has creatively introduced We-Media alliances and user-self production and other models.And a number of original interactive columns have been established in order to enhance the user engagement.“Jiemian News” provides a new exploration path for new media portals and the original content production of new media. |
PDF Full Text Request