The Program Features And The Application Of Internet Thinking Of Network Video Program “Professional Agencies”

In recent years,the emergence of Internet has greatly increased the network video programs.However,at present,most of the video programs in China are produced by video website,and the characteristics of large capital investment and elites invited as guests are showed,which is not different from traditional TV program.“Professional agencies” is researched in this manuscript,which is created by question-and-answer website.The production organization,content resource,text characteristic and using of thinking in this program are reflected obvious differences from traditional TV programs or network video programs which are produced by video website.The media linkage and using of Internet thinking of “Professional agencies” are researched in this manuscript,and extension discussed the path of producing programs by non-video website.“Professional Agencies” is the first network video program launched by the question-and-answer website “zhihu.com”,which is focused on the topic of revealing the secrets of working life,and communicating the career experience.So far it had shown two seasons in 2016 and 2017.This program which is mainly in the form of interviews and supplemented by the form of exhibition,has 4 differences from traditional TV program.First of all,in terms of program setting,it is the program which is based on the precipitation of high quality resources of the social network “zhihu.com”,it attracted some audiences and proved the market value basis.The second,on the content of the program,the topic of the professional produced career experience is rare on TV programs in China.The third,on the program guest setting,“Professional Agencies” made full use of high-quality resources of “zhihu.com”,from judging,selecting to inviting program guests are all based on their user traces in “zhihu.com”.Finally,on the program production,the practical ideal is in spite of the investing a lot of money,scene selection,clothing design and setting program module are all giving expression to the thinking of “Everything is simple”.The four characteristics are the key perspectives in this manuscript.This manuscript is divided into five parts.Introduction is the first part,which mainly summarizes the relevant literature,explaining the research background,and the research framework.The second part is researching the social background and social demandings of networking program “Professional Agencies”,which is connected with the rare topic of “Professional Agencies”,the brand linkage effect of “zhihu.com”,and the psychology of audiences who is watching the program,to analysis the reasons of successfully producing and broadcasting of “Professional Agencies”.The third part is analyzing the Program Features of “Professional Agencies”,mainly including the program localization,the setting principles and characterizes of every module,the methods and types of selecting guests,as well as the social benefits which caused by the particularity of the program text.The fourth part is the application analysis of the using thinking of “Professional Agencies”,which mainly analyzed the simple thinking,hyperlinked thinking,and users of thinking in the program.The last part is the prospect and enlightenment of “Professional Agencies”,the program is a new exploration and attempt for the network video programs.In the aspect of restricting and resources utilization,the program how to integrated the cognitive surplus of “zhihu.com” users and the premium content of the social network “zhihu.com”,and built a Network Video Program with creative thinking is discussed.In the aspect of the model of program,the program how to build a bridge between audiences who has the request of any careers and guests who had rich career experience is discussed,and “Professional Agencies” how to intend the channels for ordinary people to participate in the program as guests is discussed,too.