Research On Social Responsibility And Evaluation Index System Of Online Sports Media In China

With the improvement of social living standard,sports information is getting more and more attention.And the continuous progress of Internet technology has changed the habit of people receiving information.In this context,the network sports media has been developing and growing.At present,Sina,NetEase,Sohu,Tencent and other web portals have set up a media platform characterized by massive information,which provides a large amount of sports information for the audience.At the same time,it has also brought a series of practical problems,so that people have to start thinking about the social responsibility of network sports media.At present,there are few researches on the social responsibility of China's online sports media,and most of them are only focusing on the analysis of the phenomenon of lack of social responsibility,what is the connotation of the social responsibility of the network sports media has not yet been explained in detail by the scholars,and there is no systematic study of which social responsibility it needs to perform.The purpose of this article is to obtain the social connotation of network sports media through analysis and demonstration,and to establish an evaluation index system for network sports media to fulfill social responsibilities,and to lay the foundation for quantitative research.The idea of this paper is to first analyze the environment of network sports media from the three aspects of politics,economy and culture.On this basis,the specific connotation of its social responsibility is defined.Then,through the comparative analysis and phenomenological analysis,the evaluation dimension indicators of social media social media are drawn.Finally,the indicators were integrated by the factor analysis method,and each index was assigned by the Delphi method to establish a two-dimensional evaluation index system.