X Media's Social Responsibility Evaluation And Cultivation Countermeasure Research

Increasing awareness of social responsibility of the media in the increasingly rapid development of the economy weak, more and more commercialized operation process and dissemination of awareness makes sense of social responsibility of the media to continue to weaken. This will not only affect people’s perception of risk and impact of the media value significance. This article will be X TV news media, for example, to build a social responsibility of the media system, analyzing the status and problems of social responsibility, and to propose appropriate strategies and safeguards to improve the level of social responsibility and ability of Xi’an media promote media the development of social responsibility has important theoretical and practical significance.First, the for hot media social responsibility issues, describes the background and significance of this study, the proposed media social responsibility issues, given the research methods to be adopted and the contents of the framework. Secondly, through theoretical review, return media theory media definition, characteristics and functions; comments social responsibility theory of the media, including media social responsibility theory content, main content, and corporate social responsibility differences. Again, this paper introduces the principles and procedures of the evaluation system of the media of social responsibility, clear to build media social responsibility evaluation system to determine the28media social responsibility indicators to complete the collection of selected media social responsibility evaluation system indicators and establish. Fourth, the paper-based media social responsibility evaluation index system, combined with our media questionnaire designed for the X-media social responsibility, ultimately effective92copies of the questionnaire, the overall questionnaire response rate was60.9%. Fifth, the X-media social responsibility survey data based on empirical analysis of28indicators of this article X Media Social Responsibility seven dimensions. It can be seen through the empirical analysis, X-media social responsibility to fulfill there are five major issues, including lack:social coordination ability responsibility play ineffective; responsibility dissemination of public information is insufficient; the guide responsibility practicing the public values; culture tradition of social responsibility to fulfill the is weak; public opinion supervision responsibilities executive level. Finally, based on the X-media social responsibility issues, analyze the impact of the media, the level of social responsibility to enhance the driving force system; combined with the main driving force of the system path as well as the main problem of the X-media social responsibility, we proposed to enhance the X-media social responsibility level of cultivation of countermeasures, including the full practice of coordinated social responsibility to play a public opinion value guide function, parallel to adhere to the dissemination of information and moral literacy, to enhance the cultural heritage of the media.