Researching The Social Responsibility Of People's Daily Online Under The Perspective Of Audience Satisfaction

When network news media is popular in online media environment, China has not yet formed a healthy and orderly network environment. Therefore, it is so important to study the issue of the network news media social responsibility. The news media should seriously fulfill their social responsibility for the society and the public. But for China's online news media, the results of theoretical studies in this area are scarce, it has not yet formed a complete system of social responsibility. This paper attempts to take People's Daily Online as the representative to study the implementation of social responsibility in the specific circumstance of audience satisfaction perspective. It means that analyzing the strengths and weaknesses in this regard from common to personality. First, through the method of Expert Scoring constructing the Social Responsibility Evaluation System of People's Daily Online. Then, analyzing the specific circumstances in fulfilling social responsibility through the survey results of audience satisfaction for People's Daily Online. Analyzing the advantages and disadvantages of People's Daily Online and putting forward development proposals. It is also a process from personality to common, it can provide ideas and reference value for the other network news media to fulfill their social responsibility better and better while providing a new research ideas and perspectives for the healthy development of the network news media.