Research The Guidanve Of Publlic Opinion On Mainstream Media In The Perspective Of New Media

Xi Jinping,general secretary of the Communist Party of China(CPC)Central Committee,underscores that it is necessary to build a new mainstream media and expand the mainstream influence of influence.The mainstream media must adhere to the correct political direction,public opinion orientation and value orientation,innovate the ideas,contents,forms,methods and methods of public opinion guidance,actively grasp the initiative and leading power of the public opinion field,and actively grasp the initiative in the field of public opinion and ownership.Xi Jinping made the remarks when presiding over a group study session of the CPC Central Committee Political Bureau.The rapid development of the Internet has brought about profound changes in the communication pattern and media integration,which have profoundly changed people's ideologys and behaviors,and changed the way people adopt and process information.In the media integration environment,the traditional mainstream media communication channels are weak,and the influence of the new media forms of the mainstream media on the public ideology is deepening.Young people pay attention to the mainstream media mainly relying on new media forms such as the Youth League microblogging,which has brought many challenges to the content,methods and principles of the mainstream media to carry out public opinion guidance.It has changed the main body of the public opinion,the recipients,and the guiding means,leading to youth.The patterns of thinking,social habits,and behaviors have changed.The mainstream media public opinion guiding principles,guiding subjects,accepting subjects,and guiding methods need to be further transformed,facing the problems of improving effectiveness,strengthening one-dollar leadership,innovating guiding methods,and enhancing acceptance.This is also an era challenge and realistic requirement for young people's ideological and political education.This paper integrates the multi-disciplinary perspective in the research,takes the Central Committee of the Communist Youth League as the entry point,closely follows the key issue of how to improve the effectiveness of the mainstream media guidance for youth public opinion,and uses various research methods to innovate the mainstream media to carry out the connotation of youth public opinion guidance.Definition,theoretical basis,mechanism analysis,status analysis and improvement measures.Promote the mainstream media to adhere to the correct political direction,public opinion orientation,value orientation,master the initiative and leadership of the public opinion field,and safeguard the national ideology security.First of all,it sorts out the key concepts in detail,and on the basis of clarifying relevant concepts,profoundly understands and grasps the connotation and essence of the mainstream media's public opinion guidance for the youth,and answers the question of why the mainstream media should conduct public opinion guidance for young people.By combing the Marxist theory on the guidance of public opinion and the ideological resources and logical structure of related ideological work and propaganda and ideological work,the mainstream media is guided by the public opinion guidance mechanism,from the guidance of public opinion and the nature,function,environment,subject and object relationship of ideological and political education.The content method and other aspects explain the significance of public opinion guidance to young people's ideological and political education.It provides a mechanism for the study of the new situation and promotion strategy of the media in the mainstream media.Secondly,study the mainstream media to carry out a new situation of youth public opinion guidance.This part of the study uses a combination of qualitative analysis and quantitative analysis,through the data analysis and integration of the relevant content of the Central Youth League microblog,to find the mainstream media to carry out the problems faced by public opinion,and to integrate the problem with the current reality,It draws new opportunities for mainstream media to guide public opinion.As well as the new opportunities brought by mainstream media public opinion,such as the widening of communication channels,the rich content of the dissemination,and the new ways of accepting and processing information by the media.Finally,the innovation takes the Central Committee of the Communist Youth League as the example of the mainstream media new media form,comprehensive theoretical basis,systematically explores and enhances the mainstream media's youth paradox from the aspects of adhering to the guiding principle of public opinion,integrating the main body of public opinion and the method of guiding the innovation and public opinion.Guided strategy.