Study On The Digital Promotion Design Of Shanxi Guangling Paper-cut

The paper-cut of Guangling County,Shanxi Province is endowed with artistic features of bright color and exquisite craftsmanship.It plays an important role in Chinese paper-cut culture and art which is famous as "One of Best Chinese Fork Arts".With the development of digital technology and the change of people's way of receiving information,the way to promote Guangling paper-cut art needs to follow the development direction of the times.In this scenario,the design and research of the paper-cut digital website based on Internet media is not only the exploration and practice of its digital design and popularization,but also provides a method for the digital innovation and propagation of intangible cultural heritage in our country.The research status of intangible cultural heritage in the digital area is analyzed at first in this paper,and the research background of the subject is clarified.Guangling paper-cut contains rich regional features and distinctive artistic features,and the aesthetic characteristic analysis of Guangling paper-cut provides theoretical support for its digital design.With the research on the status of the digital development of Paper-cut of Guangling County,Shanxi Province,this paper provides a way to promote Guangling paper-cut.Secondly,following the principles of logo and website design,we design and implement the digital popularization of Guangling paper-cut.Finally,this paper puts forward some suggestions of the online-and-offline digital popularization for Guangling paper-cut.To summarize,the digital design and promotion of paper-cut of Guangling County,Shanxi Province is the inevitable requirement for its development,and the paper-cut needs to be integrated into more modern contents in its industrialization process.With the help of digital technology and means,we establish a promotion system with distinctive features and keep pace with the times to promote the modernization development of the paper-cut of Guangling County,Shanxi Province on the basis of the original development.