Research On Publishing And Propagation Of Wood Engraving Picture Of Zhuxianzhen

As a unique Chinese artistic form, New Year Picture is the historic essence of Chinese folk arts. Wood Engraving Picture of Zhuxianzhen (hereinafter referred to as"the Picture") is a kind of folk-custom form, which appeared in Chinese farming periods for the people's greeting spring and praying for harvest at festivals. However, today, with the rapid development of digital media technology, as an important symbol of folk culture of Chinese Central Plains, the industry of the Picture encounters development bottleneck. In order to cope with this problem, we have to make depth exploration of the Picture's rich cultural connotation and significance at the theoretical level firstly, and then of the better way for the Picture, as a traditional culture industry, to adapt itself to the modern economic society, which leads to big economic value.The largest problem lies in the content and form of the Picture is routinely sticking to old ways and lack of innovation. The culture of the Picture, which emerged in Chinese farming periods, could not entirely adapt itself to the modern society by its traditional and changeless content and form, for so much change has happened to its existence background. To explore the Picture's rich cultural value in a brand-new way and bring about certain economic value in the press industry is our historical duty.Take the communication point that as the important symbol of folk culture of Chinese Central Plains, the Picture makes itself as a vital communication sign with unique advantage for its rich cultural connotation. To explore the Picture's cultural value in depth and expand its content and forms multiply is the only way to crack its development bottleneck and produce quality publications. Meanwhile, in this way we can also promote the Picture's external propagation and popularity, and upgrade the soft strength of culture of Central Plains.