Take The Beautiful Kind Of APP Communication Strategy Research Under The Perspective Of Social Culture

With the continuous development of Internet technology and smart phone technology, the characteristics of convenience, interactive, anonymous mobile new media make people's social great changes have taken place, followed by network application software from the PC end moved to the mobile client. Since 2012 beautify photo App editing, kind of landscaping application software Mito app in succession on the line of people's self visual aesthetic produced a disruptive influence and open up a new path of "map" of the social network.beautify photo APP also became a phenomenal download APP, and even a lot of mobile phone users to install the necessary.With the popularity of smart phones with camera, self timer has become a ubiquitous phenomenon in life, Self culture and social media seamless convergence, self social culture is a major cultural form of the new media era, and frequently create social topics on the headlines.In this paper, we take the APP as the main research object, and put it in the perspective of social culture, in order to spread science, psychology, marketing theory as the theoretical basis. First sort out the development of Mito APP, to the end of the race early market integration PC, middle APP, and the APP development present situation, explains the basic connotation and characteristics, and to cross market comparison and tuxiu show and vertical survey; furthermore, this paper analyses the communication models modes of transmission and communication effect three aspects of Mito APP, especially in the user identity, user behavior, user psychology and other aspects of the combination of quantitative and qualitative analysis; secondly the MiTo APP communication effect analysis in the framework of self social culture in the study, the historical evolution, performance and features of social self culture plays a vital role in the research on the effect of factors; then based on the discussion of the above situation, culture, problems, spy Mito APP in the dissemination of the problems in the development of; At last, the communication strategy is proposed, and the application of the APP communication model to construct the user experience class is proposed.Based on the research, the author thinks that the MiTo app development and spread of self social culture complement each other, work together to promote, the user through the MiTo class app, beautify, beauty, photography, barrage of text, share social media this a series of activities build more "to" self, emotional catharsis, meet the role playing, complete self identification. In the communication strategy, we should focus on optimizing the user experience, strengthening the promotion of publicity, highlighting the core strengths, to achieve competitive differentiation, etc.. At the same time, in the mode of communication should pay attention to the role of word of mouth, the role of fans and opinion leaders, strengthen cooperation with social media platform. As Mito app has a huge user base of functional application software, only in the spread and development of summing up the experience, continuous innovation, timely and comprehensive technical gaps, avoid risks, will be able to take a wind of new media era, access to long-term development.