Analysis Of Social Media Fatigue And Its Causes

According to the "2014 China Social Media Impact Report," WeChat has surpassed QQ space as the social application most used by netizens,and the third most used is Weibo.In 2013,Weibo occupied an advantage in terms of originality.In 2014,Weibo was the overall leader.In 2013,users accounted for 73.4%of social media ratings in“Social media made my life better." In 2014,users' ratio of“Social media has made my life better" in social media ratings at 68%,in 2015,users accounted for 67%of social media scores,"Social Media Makes My Life Better." The overall rating of social media by users declined.According to the "2017 China Social Media Impact Report",young users' perception of the negative impact of social media is even more profound.The sense of impetuousness,inattention,and negative network values that virtual society brings,etc." perceive social media.Among negative users,nearly 90%of users will try to reduce this negative effect.This is the so-called social network fatigue.The user consciously reduces the number of times and the total length of time.The user does not touch social media on fixed occasions(such as accompanied by family members).The user does not touch social media for a fixed period of time(such as work).The users turn off push notifications for various social APPs;unload social media that interfere with them;turn off the WeChat circle of friends and other ways to reduce interference.Through the review of research on social media fatigue,the author finds that predecessors' researches are mostly based on personality traits,different stages of social media product use,privacy concerns,information overload,system overload,social function overload,and compulsive use.From the Perspective of Fear of Missing Out,the paper analyzes the performance of social media fatigue and its causes.There is very little research on the performance and causes of social media fatigue from the perspective of insufficient rewards.Therefore,this paper integrates the stressors-strain-outcomes framework theory,efforts to reward imbalance model theory,the coping model of user adaptation theory and self-efficacy theory,and selects the most mainstream social media product WeChat to build social media fatigue.The research model of the cause analysis,and put forward corresponding hypotheses.In the study,we compiled eight variables by sorting out the literature and collected 513 valid questionnaires through an electronic questionnaire.Subsequently,the author conducted a reliability test,validity test,fitting analysis and path test on the sample data through AMOS 22.0.As a result,it was found that "low levels of social and hedonic performance do not have an impact on emotional exhaustion," "a low level of information sharing performance can significantly positively affect emotional exhaustion," and "a low level of social performance can lead to unsustainable use,"“low hedonic performance and information sharing effectiveness have no impact on the willingness to not continue use," "low-level social performance,hedonic efficiency,and information sharing performance will positively affect high levels of stress overload experience(Information overload,social overload and system function overload),""High levels of stress overload experience(information overload,social overload,and system function overload)can significantly positively affect emotional exhaustion and lack of willingness to continue to use."Based on the results of empirical research,we made targeted recommendations for the improvement of WeChat products and how WeChat users can use WeChat rationally.WeChat should maximise its hedonic usage while increasing social attributes,and increase users' enjoyment and satisfaction of using WeChat;WeChat should provide interface layouts and easy-to-understand functional operations that are more familiar with people's psychological needs.Users can manage their own Wechat accounts more easily.When faced with social media fatigue,WeChat users should adopt an emotionally oriented approach to alleviate social media fatigue or adopt a problem-centered approach to alleviate social media fatigue based on specific circumstances.For WeChat users,what is the purpose of using WeChat and what are the weights for social networking,learning,and entertainment?WeChat users should use it rationally according to their different needs for WeChat.The contribution of this paper is to combine the stressors-strain-outcomes framework model,the effort-reward imbalance model theory,the coping model of user adaptation theory and the self-efficacy theory to construct the research model of social media fatigue performance and its causes.Most of the previous studies focused on social media fatigue from the perspectives of personality traits,different stages of social media product use,privacy concerns,information overload,system overload,social function overload,compulsive use,and fear of missing out.In the analysis of causes,there is very little research on the performance and causes of social media fatigue from the perspective of insufficient rewards.In this study,the lack of rewards was included in the study of social media fatigue performance and its causes.We also conducted empirical research on WeChat users,enriched the diversity of research,and provided a new perspective for follow-up research.