Research On The Network Public Opinion Of Universities In The We-media

In recent years,the rapid development of We-media has subverted the situation that traditional media is the dissemination center.People’s right of speech is enhanced and they can freely express their own opinions and attitudes to social hot issues which they are concerned.Because of the low standard,anonymity and liberalization,the issue of Internet public opinion has become more and more prominent,especially among the students in colleges with strong sense of social responsibility and quick acceptance of new things.The Internet public opinion in colleges makes irrational emotions spread in universities,enhances the uncontrollability of events,affects the traditional ideological education supervision work of universities,triggers public opinion crisis in universities,damages the reputation and image of universities,and even causes social panic and endanger social stability.China is undergoing a period of social economy transition.Social pressures are high.The ideological sentiments of all levels are turbulent.The values of young college students are vulnerable to be changed.The psychological state is easy to be anxious,and emotions are fluctuating.The Internet public opinion in colleges is the inevitable result brought about by the continuous development of the media in this special period.How to deal with the Internet public opinion crisis in colleges,how to use the Internet public opinion guidance event to develop in a positive direction is the most important task in the research of ideological and political education in colleges.The research of the events that are releated to the network public opinion in colleges in the past years,shows that the emergence of crisis of the network public opinion in colleges is closely related to its subject,object and communication carrier.Since the analysis of the causes of the network public opinion in colleges is not overall,the traditional coping methods are mainly "censored",resulting in the fact that colleges have taken measures to deal with the network public opinion,but the effects was always unsatisfactory for a long time.These are the real reasons that the media literacy is not enough,the administrator’s coping thinking is slow,the supervision technology is backward,and the legislation is not perfect.Combining “internal factors” with “external factors” of the formation of comprehensive public opinion in colleges,the article puts forward the effictive solution from the perspective of positive interaction between We-media,the use of network positions to play a guiding role in ideological and political education,the emphasis on the developmentof network grooming techniques,and the construction of special laws.The solution to this problem has opened up a new path for the response of the public opinion in colleges.