From Consensus Production To Dispute Manufacturing:How Controversial Characters Shape

Dispute is the battle before the consensus reached,the situation of counterbalance and consultation,and it is also a mirror that reflects the transition of discourse.Exposure to the complex and noisy media society,"keen to deal with the media," Chen Guangbiao vividly public view of the controversy around its image cruise between "the first good" and "cheat" as a microcosm of controversial figures.This article takes the framework analysis as the main research idea.Combining with the content analysis and the case study,I hope to use the controversial figure of Chen Guangbiao as the "window" and follow the possible logic of the controversial figure to observe the disputed parties in different media fields The game and the process of formation,and the formation of the controversial characters in the process of media formation and internal logic.The study mainly explores three levels of questions:first,how does the media"describe" and "define" Chen Guangbiao;and secondly,how do controversial individuals construct themselves?In the process,how can media and controversial characters engage in dialogues with Wrestling;third,Chen Guangbiao this controversial character image construction and multi-discourse practice what kind of relationship exists.The study found that the media,as the core defender of the controversial figure of Chen Guangbiao,set six frameworks:the framework of morality and responsibility,the framework of conflict,the law and the accountability framework based on the actual demands of political mobilization,value confusion and risk aversion,To give the specific meaning of Chen's image.The transformation of the media framework strategy has formed the phased situation of framework resonance,framework competition and framework spillover.While participating in the competition for meaning,it also stimulates clash,confrontation and negotiation between discourses and provides discourse competition for the formation and spread of character disputes space.In the process of interaction between the other and the self-construction,the media and Chen Guangbiao should change from time to time and react to each other's potential.They should change their framework strategies and discourse style in competition and compete for the definition and interpretation of their images.The interaction between the two parties prompted the interpretation framework to converge from one to another,changing from the same to the same trend into a tit-for-tat competition,while the control over the discourse of the media and the definition of the image gradually dominates,emphasizing its uniqueness A living philanthropist,a representative figure in China's charity community,and a controversial figure in the midst of public opinion.The tide of mediaization extends the practice of Chen Guangbiao's media to a broader scene,giving him the opportunity to set public issues,reconstruct the magical weapon that has both a framework and intervention in media,and the rise of self-expression power also expands the extension of image construction,that is,The image construction in the past relies on the status presented by others as the past.Chen Guangbiao extended his autobiography and microblogging as a perspective expression,organized mobilization and questioned channels of response,and participated in the controversial field through interaction with different media such as the media and the public.His spontaneous media use and strategic expression also make full use of media needs and communication characteristics,follow the inherent logic of media operation,and build his media-based survival via controversy,highlighting his typical philanthropist and environmental protection People,as entrepreneurs with a sense of responsibility and influence,and as public figures represented by positive energy.The process of mediaization not only extends discourse practice of controversial characters,but also expands the interaction between media and controversial characters and completely reshape the formation of controversial characters:the media and the controversial characters are based on their respective logic of action Domination,the process of concealed and complex interaction through the production of consensus to the controversial manufacturing.Through the dialogues,battles or alliances to achieve the framework and the reconstruction of the framework,it constantly competes and gives meaning to persons and events,presenting interdependence and interweaving Symbiotic,and sometimes against the game and other interactive relationships.The framing of the media plays a role in the disclosure and presentation of controversial characters,while the media organizations' internal and media reports contradict each other and media conventions that focus on the value of controversy create a suspense of characters.With the rise of self-construction power,it is possible for individuals to participate in the expression and the game.With his self-expression as the starting point,Chen Guangbiao transforms the individual demands that triggered controversial attention from public opinions into the public view by means of strategic actions that cater to the media logic.Try to get rid of the media framework in the initiative construction.In the process of meaning competition,the two play a role of each other in the framework of the image presentation strategy,common structure,remodeling the image of the controversial trend.The author reexamines the discourse practice of all parties involved in the controversy and tries to find out the problems behind Chen's controversial case so as to provide realistic basis and suggestions for the discourse practice of news media and other actors and to discuss how to seek consensus from the meaning competition and avoid the controversy and even Eliminate the publicity of the character itself,so as to sort out the various controversies and questions hanging in the void.