The Study Public Psychological Change In The Communication Of Network Crisis Events

With the continuous development and renewal of information technology,social media,such as micro-blog,wechat and so on.The features of network convenience,immediacy and openness make it popular in many new media applications.More and more people are starting to get used to taking advantage of the network platform to participate in social life.Similarly,crisis events,as an important event of social and public concern,need to be attached to the media.Network's influence mainly comes from users' concerns,forwarding and comments.After publishing information,the bloggers are forwarded,commented,and gradually achieved two level,three level or even multi-level dissemination.Therefore,network media provides a platform for the spread of crisis events and spreads rapidly,and also provides a convenient platform for the public to know the information,allowing the public to take part in the whole process of occurrence,development and dissipation.Crisis events often change with time in the process of network's spread.At this time,public psychology will also change with the change of crisis.for example:There will be some crisis events happen reversal,so this time for the attention of the whole incident at network media in the public,public attitudes and views on the matter will often change before and after the event by contrast,changes in public attitudes is a reflection of the psychological changes.Under the dual role of social media development and the continuous spread of crisis events,the public,as the receiver of information,has undergone a process of psychological change.The spread of crisis events affects public psychological changes.Meanwhile,public psychological changes will also react to crisis events.By grasping and functioning public psychology,we can influence or even curb the escalation of crisis events.In view of this,this paper will use the theory of social psychology,combined with the dissemination of knowledge,and the actual case to analyze the deep cause of the crisis in network communication.As a key factor of public crisis communication,he can is the initiator of crisis events can also be the spread of the crisis,to study on the psychological process of understanding the public psychological changes,grasp the changes of public psychology,thus inhibiting the negative influence caused by the crisis...