The Difficult Situation In The Development Of Newspaper Industry And The Reasons For It In Network Times

Since internet new media involved in China in 1994,from the embryonic period to the rapid development period,from the PC Internet to the mobile Internet,the new media environment has gradually formed and mature.At the same time,the newspaper industry has been suffering batch transfer of audience,mass loss of advertising and continued departure of talent.With the monopoly being broken and the profit model being completely subverted,newspaper has been increasingly marginalized,once into the difficult situation and hard to extricate itself.On the basis of predecessors,this study creatively pointed out the logical connection between the PC Internet and the mobile Internet period of the newspaper industry situation,and clarified that the crisis of the newspaper industry was not formed overnight,but a gradual development process.The attemptation to access to internet in PC internet times not only missed the development opportunities,but laid hidden risks for the follow-up development,exacerbated the newspaper crisis.After entering the mobile internet era,newspaper has repeatedly been "bad luck".Not yet systematically summed up the experience of predecessors,they began to embrace the"two micro-end" tide,keen on "full media" "media integration" "central kitchen"concept,Has not yet systematically summed up the experience of predecessors,they began to embrace the "two micro-end" tide,keen on "full media" "media integration""central kitchen" concept,and finally ushered in the newspaper collapse,so that the newspaper industry fell into a difficult situation.Excluding the impact of external shocks,a variety of subjective factors also blame.They are restricting the press to break through the development dilemma including the misunderstanding of the idea of running new media in traditional thinking,the wrong direction of independent competition and blindly imitating the internet,and the wrong specific operation of arounding the newspaper industry as the center,greedy desire for the whole and Narrow profit model.Unlike the past that only addresses the surface problem,this study is based on the process and subjective factors of the formation of press dilemma,focusing on solving the historical problems of the development of newspaper industry,and proposing the misunderstanding and feasibility of the idea of overcoming the newspaper industry in order to help the newspaper industry to explore a sustainable development path.