Relationship Is The King:The Internet Media Convergence "Links" Logical Research

Internet has reconstructed the whole social order. With the arising of Internet, people's habits of information contact and reading has changed tremendously. Connectivity among people, between man and thing and connectivity among things have been reconstructed by Internet. Time of Internet actually is a time of relation-adoring, in which the essence is to connect and be connected.However, after years of promoting media convergence, it has suffered numerous setbacks in the process of transformation. Media convergence, as a significant transformation that has a lot to do with technological change, its logicality must be established on the basis of understanding to Internet's nature.With the convergence course going increasingly deep, the logicality of media convergence must be changed from connecting to binding, which can be made specific as customer-oriented mind, vertical relation resources and innovating core service platform and constructing ecosphere. The four logicalities are interrelated one another in the way interrelated parts of human bodies. Customer-oriented mind is like the brain, and vertical relation resource arms and legs, innovating core service platform the main body, with “relations” as blood vessel and blood. Through practices of media convergence, it can be found that it will be promising if media convergence be operated in the light of the four logicalities orderly and the intricate relations between media and users must be sorted out.