Study On The Information Evaluation Of Chinese Book Publishing Enterprises

The informatization of publishing industry had an early start in China, however, the information environment for publishing enterprises has been changed profoundly in recent years, with the reform of publishing system and the adjustment of publishing industrial structure being carried forward into depth, and the changes of market demands because of the development of information technology. There are some similar problems for many publishing enterprises in their process of informatization, for example, the targets and thoughts of informatization are not clear; the process of informatization is out of control and inefficient, the information streams fail to flow smoothly, and information resources are not fully used, etc. All of the problems above drive us to exam the value of informatization again, analyze the process, reflect on the origins of those problems, and argue the solutions. That is where the theme of information evaluation of publishing enterprises comes from.Information evaluation of publishing enterprises refers to the activities, in which all aspects of informatization of publishing enterprises are measured and the holistic value judgment of informatization is made by publishing enterprises (groups), publishing industry authorities or the third party, around their expected targets, according to certain criterions and using scientific methods. At present, the information evaluation of publishing enterprises lags far behind the demands of their informatization process. The theoretical principles and practical experiences are limited. According to the reality of informatization in different publishing enterprises, the paper defined its research object as book publishing enterprises or groups, and put emphasis on the following three aspects:(1) Study on the history and current situation, achievements and problems of informatization of book publishing enterprises in China, find the key factors which restrict their development of informatization, and combine the factors with the contents of information evaluation;(2) Review the achievements of information evaluation research at home and abroad, deduce the key concepts, such as targets, principles, contents and characteristics of information evaluation of book publishing enterprise, from the basic concepts as informatization, enterprise informatization, enterprise information evaluation, publishing enterprise information evaluation, information evaluation index system, etc. to establish the theoretical foundation of research on information evaluation of book publishing enterprise.(3) Based on the analysis of informatization process of domestic book publishing enterprises and the comprehensive research on the theories of information evaluation of book publishing enterprise, the paper try to establish a practical "Index system for comprehensive information evaluation of book publishing enterprises (groups) in China" with scientific methods adopted and steps followed, and do some positive discussion further.The paper has an identified research object, and clear clue in theory and technology. It summarized the theories of information evaluation to provide theoretical proof for further study on information evaluation of Chinese publishing industry, and made a creative exploration, based on an amount of actual data, in establishing and carrying on the index system for information evaluation in book publishing enterprises or other publishing enterprises.