A Study On Chinese Publishing System Reform

Chinese Publishing System Reform is a process of publishing system creation and change ,as well as a process of the system transformation . The study on publishing system transformation needs to concern the layer of institution. New institution economics theories on property and deals fares ,institution analysis approaches, public choice theory of rules analysis and reform ,and theory of advantages of late development in the backward institution provide the public institution transformation with new analysis tools, and approaches. Property Right System Reform is the necessary choice for all the enterprises reform, as well as the basic and starting point to set up modern enterprise structure, esp. for publishing enterprises. However, the difference between publishing enterprises and the other general enterprises lies in special regulation in contents of the publications, that publication is of goods , but not the general goods. Therefore, the reform in publishing enterprises is different with the reform in general enterprises. It needs to analyze its contents ,and the institution characters, the content institution. That's why reform in publishing enterprise is much more complex than that in the other state-owned enterprises and the reform needs to analyze the institution of publishing , with complex thinking approach to seek out the motivation ,starting point and model of reform in publishing enterprises.Since the day when publishing reform began , the study of Chinese publishing reform has been the key subject in publication .But the early study only concerned some small parts ,and working experience ,and other contents .However it ignored not only the whole institution study ,but also the institution analysis in updated subjects theory approach . Therefore, it is necessary and important to study the Chinese publishing institution reform from the whole sides.The aim of publishing system reform is to liberate publishing productive power and to develop publishing industry. Therefore, in fact, the thesis develops through the development of Chinese publishing industry. It discusses publishing institution reform on the basis of the clue of developing publishing industry from the motivation in the institution reform to basic points analysis, from property right reform mode to content,from the achievement to reform rules analysis and reform mode and from market rules to government rules .Publishing reform shows that publishing institution reform is a rather long process . Thus , the basic structure ,the reform mode is an active and soft structure which is constantly adjusting content system. The total tendency is the change from publishing system adapted to plan economic to the one adapted to the socialist market economic.The thesis consists of eight parts:Introduction. It makes an introduction about content, state, significance , and the thinking approach of study .Through our checking the data storage in Chinese and foreign countries ,there were two climaxes in Chinese publishing institution reform study . The first was from 1994 to 1996,and the second from 2001 to present. The two were responding to the established socialist market structure in 1992, and accelerated publishing reform process after Chinese entrance into WTO.Basic theories in Chinese publishing institution reform. New institution economics, the theory of advantages of late-development public choice theory and complex scientific theory provide institutional analysis approaches in publishing institution reform in our country and multi-elements analysis approach .The institution and its reform are the basis of basic theories in institution reform. Therefore, it is natural to analyze publishing institution and its transformation ,and institution analysis can recover the deep problem and essence in the institution reform ,and really lots of elements in rules , late -develop advantages and complex and their significance in approaches promotes us to apply these basic theory tools, with Marxism Basic Theory, including the system theory as guideline.Motivation and basic points in Chinese publishing system reform. Motivation in publishing institution reform is in fact the liberation and development of publishing productive power. Though institution analysis, it shows the details in four sides: the first, benefit motivations in Chinese publishing institution, including scale economic potential profits brought out by the internal and external economic change, overcoming and disserting risks and transforming and abating deals fees, the second, cultural motivation in Chinese publishing institution reform , including the internal andexternal requirement and cultural globalization ;the third, the institution motivation in Chinese publishing institution including the total shortcomings of publishing system, backwards of formal and informal institutions, the fourth resisting elements in Chinese publishing institution reform, including the influence of main market scale, restraints of technology transform , co-relation between publishing education , restraints of organization fees, and penetration of government power. The basic point is publishing market rules and institutions on the basis of property. It can be gotten form the development in publishing in reform , successful experience in local peoples owned enterprises institution innovation, institutions drawback leading divergence in the line, the rules of WTO, and publishing enterprises content institution reform mode. On the basis of special points of publishing enterprises, "content institution'' is raised including content theory and content industry.Historical Analysis in Chinese Publishing System Reform . In 1978-1985, publishing guidelines were re-established. In 1986 to 1995, new publishing institution was raised to adapt socialist market economics institutions. In 1996-2001,publishing institution reform was carried out and a guideline was raised to set up a publication market of union, open, competition and order. In 2001 to present, the phases of transformation in the experimental places and the whole impetus, there are great achievement in ideals, institutions , industry and other sides. Four basic principles in publishing system reform was raised that direction of public opinion principle, market rules principle, state-owned assets preserving, and increasing principle and classic guidelines principle.Property System Reform Mode in Chinese Publishing Enterprises. After the retrospect and summary of principle and current situation state-owned enterprises property institution reform, the thesis points out publishing state -owned enterprises reform needs to learn from the experience and the mode of the state-owned enterprises reform ,in order to avoid too much detour. The thesis raises structure reform mode for entrepreneur management for publishing enterprises transformation, multi -elements reform mode for mature market publishing enterprises, MBO reform mode for medium publishing enterprises, financing reform mode for publishing enterprises ,and stockright stimulation reform mode.Content Institution reform mode of publishing enterprise. On the basis of special analysis of publishing enterprises, the thesis raises content institution , including content ideas and content industry . From this point, the thesis raises the content innovation and roles change reform mode, and poly-elements management and roles change reform mode for publishing enterprise, and roles-changing reform mode for scientific publication.Publishing Market Rules and reform mode government behavior.Based on property right and content institution publishing market rules are one of great approaches for government to carry out macro adjustment and controls. After it is mature ,it can limit government executive management right. Government changes its duty by providing publishing market rules and institution and other public products, and besides market public service. We need to learn from developed country about the publishing institution , with the reform mode of executive management and public strategy, intermediary organization.Conclusion. The end makes summary and conclusion for the whole thesis.Besides, the thesis tries to make innovations in the following sides.Making a global consideration about Chinese publishing institution reform with synthetically application of new institutions economics ,public choice theory , science of complexity 2,trying to fulfill the theory approach system in publishing institution reform.Studying the motivation and basic problem in Chinese publishing reform with institution approach , and clearly grasping the logic starting point of Chinese publishing institution reform, the main contents of reform and its oriented law in publishing industry.After historical analysis in Chinese publishing institution reform and the law in internal reform of publishing industry, the thesis draws a conclusion of four principles that our publishing system reform needs to obey.Raising five kinds of property rights institution reform modes in different reform development levels and four content institution reform modes based on contentindustry characters.After analysis government publishing management from the establishment of publishing market rules and western management institution, the thesis raises the mode for our government and publishing management reform is that government publishing management is making public policies , developing market public publishing course, and cultivating publishing intermediary organization to realize four conversions.