Research On Risk Assessment And Control Of Cross-Sector M&A Of Publishing And Media Enterprises In China

Mergers and acquisitions is the enterprise for the economic transformation,the way of resources integration,and is the inevitable requirement of diversification.With the development of economy,many enterprises began to rely on economic strength m&a realize cross-industry business,including print media industry.In order to get rid of the Internet to publish to paper publishing,the media companies are seeking new ways,to develop new strategic direction,improve the new industry layout,this for our country to invest cross-industry publication medium enterprise,involved in mergers and acquisitions.Publishing media industry as a traditional industry,for a long time in the strategic transformation,the implementation of cross-industry mergers and acquisitions faced a lot of risks in the process,may inevitably suffered the failure of the merger.Complexity of cross-industry mergers and acquisitions risk of merger and acquisition activity on the risk assessment,control not enough lead to failure of the case,therefore,to study the risk of publishing media industry cross-industry mergers and acquisitions is very meaningful.Based on the risk of publishing media industry cross-industry mergers and acquisitions as the research object,with steps of risk management(risk identification,risk assessment and risk response)as the main line,on the basis of the carding of the literature of mergers and acquisitions at home and abroad,using the theory of m&a risk related risk factors and evaluation methods of publishing media industry cross-industry mergers and acquisitions analysis,which can identify that m&a risk can be divided into the early stage of the strategic risk,medium risk,and integrate their risk,and the small risk factors for each risk has carried on the detailed research,thus established the contain the target layer,criterion layer and index layer of multi-level index system,build the risk for publishing media industry cross-industry mergers and acquisitions of fuzzycomprehensive evaluation model,and combined with the phoenix media mergers and acquisitions for the case to print media and network cross-industry mergers and acquisitions risk identification and evaluation,finally proposes the corresponding risk control measures,so as to our country publication medium enterprise cross-industry mergers and acquisitions to provide a better theoretical guidance,improve the success rate of merger and acquisition of cross-industry publication medium enterprise.