Design And Application Of The Information System Of Sales Management For Ductile Iron Pipes

Under the strategic guidance of “iron as base,pipe as pillar”,Xinxing Ductile Iron Pipes Co.,Ltd.has set the market-oriented and product-focused national plan.Ductile iron pipe,the company's major product,has been produced on a massive industrial scale with the enlarged demand from infrastructural construction home and abroad.The sales head office is in charge of the sales of all Ductile iron pipe products with 16 sub-sales branch responsible for 4 production bases.Due to a weak marketing management information system,there have been severe problems such as conflictions among market,production,logistics and financial management and an increasing trend of information isolation,thus directly influencing the management of Ductile iron pipe products as well as the development of the whole company.Based on an analysis of the demands of Ductile iron pipe sale s management system of Xinxing Ductile Iron Pipes Co.,Ltd.,this thesis standardizes the procedure and the flow of data of sales,logistics and financial management.Besides improvising the interface design,the thesis also solves many other problems such as the ill delivery of information and information isolation.The combination of a Human-Machine Interaction interface as well as various high-tech client applications has generated a fully informationized sales-management system.With the implementation of the marketing management information system,marketing procedures are standardized to their full extent,operation procedures are simplified,and resource sharing of every sector is realized through connections within the system.The whole system has raised the work efficiency of marketing management and has also pushed forward the innovation and elevation of management of the entire company.