Research On The Transgenic Video In Youku

Transgenic issue is the subject which the Chinese people and the media are of great concern.Someone support the transgenic technology,but the others not.The intense discuss about the safety and ethical issues of genetically modified organisms during them makes the spread of transgenic technology is full of difficulties.The rapid development of Internet makes the importance of network media highlighted,the video site,for example Youku plays an important role in the middle of the network information dissemination.With the network platform to spread scientific issues is a new stage of scientific communication practice.This paper explores the status and characteristics of the video sharing websites in the Internet environment and the advantages and shortcomings of the scientific communication channels as the research object.Youku is not essentially in the traditional sense of the media,but a multiple open since the media platform.Different types of communicators video content on the platform.So the spread of a comprehensive understanding of diversified main body is the first step to grasping the genetically video on youku,on the basis of the analysis of the issue the transmission of video content,and then sums up the youku gm issues the propagation characteristics of video.There are seven subjects who post the video about transgenic in Youku,they are scientific community?Youku?business organization?netizens,news media,professional media and religious forces.Netizens and news media are the main among them,religious forces also play the key role.By contrast,neither scientific community nor scientific community are not a positive.In contrast to the spread of traditional media transgenic issues,Transgenic videos on the Youku have obvious "title party" features in the title construction:the widespread use of the"secret" vocabulary;the unrecognized,even denied and falsified "rumors "As a factual spread;a direct indication of a seditious view.Youku online transmission of genetically modified video in the content of most of the obvious tendencies.At the same time,the scientific transmission of the standard to measure Youku transgenic video content,found that it has a prominent topic,the lack of scientific characteristics.In general,Transgenic video is used as a controversial science and technology topic to discuss,but also as a popular event by different backgrounds of the use of the main body to achieve its specific purpose.Youku platform itself,although also involved in the production of transgenic video which,but the influence is limited,and did not play the platform side should be the supervision of public opinion,information filtering responsibility.To Youku as the representative of the video sharing site has become the potential of high-quality scientific communication channels,but want to really play its communication,but also the scientific community and government officials can actively participate in the production of platform content to enhance the quality of content,Platform side should be timely and efficient to find high-quality content,and give enough platform resources to promote its spread.