| Along with satellite communication, digital, multimedia and computer networks emerged the new media of multi-media, multi-channel, all-round, three-dimensional structure.Modern sports and new media mutually integrated together form the wealth of information space.From Web1.0 to the Web2.0, video sharing sites have made a rapid development and it has become an important part of life among the internet users, which has also become a new trend of network communication. Sports Channel as an important section of video sharing sites, with a large user base and great prospects for commercial applications, has earned a lot of concern among researchers and industries.Questions and problems are often raised from a macro point of view of video-sharing sites, while in-depth studies are few.This paper selected the mainstream and representative of the video sharing site Youku nets sports channel for the study.Before the study.the author collected the experimental date collection of the video sharing site Youku nets pilot sports channel in April 2009; After identified thetopics, in order to keep the data continuity, the author conducted Youku nets more complete sports video data collection of the August and september 2009;During the study period, the author simultaneously concerned about the superior status of Youku sports channel network and recorded on the clear dressing.In this paper, mathematical statistics was mainly used to analyze the data of Youku sports channel network, using SPSS statistical software to sort and analyze data for research to provide practical data. The use of literature on the video sharing website outlines the background and status, from the communication point of view, I gave the definition of the the sports video to summarize the characteristics of sports channels.I summarized systematically the position of Network sports channel on Youku's in the home, sports channel's website design, head of the headline sports channel, the numbers of sports video, sports video titles, the content of sports video, Local Sports Video Features. Using the method of interviews to explore the video sharing site Youku Network sports channel status, I interviewed some professionals to learn about professional advice.of the video sharing sites sports channel.I Found that the video sharing site Youku nets sports channel setting the following problems:Sports Channel Home blank area of a waste of pages of resources, a sports channel Home most sports video updates slowly, sports video content tend to stimulate violence, non-sports video filled up, video classification, labelingthe album content is not clear, the false click rate of sports advertising, sports videos Watch contrary to the spirit of sharing with a password.Based on the video sharing site Youku nets sports channel status of the preliminary exploration of the above problems, I have put forward three development strategies.According to cognitive psychology,sports Channel should make good use of sports channel home page after the premise to meet the needs of the audience;according to the the network communication in the "gatekeeper" theory, as a video release of the subject, the video sharing site had the responsibility and obligation to undertake the "Control of the" functions, and published standards consistent with national laws and regulations of sports video; in accordance with the network of communication "noise" theory, the video sharing site sports channel should be standardized management in order to create a good enviroment for the communication. |
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