Research On The Micro Video Communication Of The Youku Channel

Moment, along with the continuous development of the networkand new media platforms will continue to progress and innovation, the speed of information updating than before more quickly, and fragmentation of the time als omakes people of information screening to accept increasing. How to carry out t he content of the limited time to spread and push, and to allow the public to be willing to accept, is all the media people are thinking of the problem. In a limit ed period of time to receive more useful and effective information, but also the needs of each audience.The emergence of popular science micro video makes it easier for people to obtain information. It is not only through the way of the animation encyclopedia knowledge and common sense, cold knowledge and other popular science, but al so on current political affairs, the current focus of analysis and finishing. In an i nteresting way to increase knowledge, but also the audience is relatively easy to accept the way, but also a new way of information dissemination.The research object of this paper is mainly to Youku since channel three ne twork communication platform "one reading", "UFO" and "The Nutcracker studio", for example, to science animation micro video transmission for in-depth study.Research methods mainly through access to literature, watch the network platfor m for the dissemination of the animation science micro video, and on the platfor m for the dissemination of the total amount of play, new playback volume and f ans subscribe to a number of simple statistics and comparison, and the combinati on of Internet users comments, on Youku animation Science in channel of the th ree platform for the dissemination of the micro video communication, content, ad vantages and disadvantages etc. objective and rational research.The first part of the article is mainly based on the definition and characteris tics of micro video, the definition of micro video micro video animation, discusses the background of popular micro video animation. The second part of the thr ee communication platform for the spread of the micro video of the spread of t he micro video of the spread of the micro video development, dissemination of content, characteristics and influence, etc.. The last part is according to the first two parts of research, discusses communication advantages and disadvantages of t he three platform for the dissemination of the animation science micro video, an d its shortcomings, put forward reasonable suggestions, make the better developm ent.