Research On Current Situation, Problems And Countermeasures Of People's Daily Client's Communitation's Power

News clients have become one of the most important platforms for Internet users in China to obtain news and information.As the authoritative mainstream media,People's Daily client on the mobile terminal layout is very important,especially it's communication's power.People's Daily client is rich and diverse in dissemination of content.And the communication skills like timely dissemination of information,addition of mobile Internet elements,make People's Daily become the mainstay of "two WEI one Client" matrix.Through surveying,we find that the People's Daily client is better able to meet the needs of users for getting news and information,social interaction,national emotion identity and interaction between government officials and civilians.Some aspects of client experience need to be improved.Although there is a certain gap in user interaction and technology use between the other news clients,People's Daily Client has advantages in management structure,cataloguing resources and brand image because of the People's Daily.Based on the above analysis,this paper tries to put forward countermeasures and suggestions for improving the spread of People's Daily client.Including focusing on content operation and enhancing the dissemination depth,such as increasing the interpretation of original social media,focusing on self-media distribution,upgrading featured content and using Central Kitchen.Enhance the communication of interaction,to maintain existing users,leveraging the People's Daily communication matrix to promote user coverage,upgrade benefits and services to advance the user's engagement.What's more,pay attention to technology used to enhance communication accuracy,such as the rational use of personalized push,repair news tracking function,enhance the client experience and so on.