Research On Current Situation And Development Countermeasure Of Chinese Tv Sports Comments Programs

Development of our national media is rather rapid TV programs,with wildest coverage,attracting the largest number of audiences and arousing great concern.TV sports programs combine the two together,attracting more people via intense competition,hidden suspense,performance of power and beauty and unsuspected suspense.For the improvement of social life,people have more time to keep body-building,nationwide fitness is carried out and people give close attention to sports and mass sports.More and more citizens taking exercises,focus on sports and sports spirit,demands of audiences are not only watching amazing sports programs,so sports comment programs emerge.TV sports commentaries,the best-represented program,has the largest room to play and is in the spotlight.It satisfies the demand of audiences to watch magnificent matches and tap connotation and denotation which just can read on the newspapers before.Audiences can know both of matches and sports cultural background and make clearer sense about sports.This thesis analyzes the current situation of sport commentary progammes in China in the filds of critique commentary,talk-show commentary and conversation commentary from the points of content and host by the methods of comparison,logic analysis and case analysis with the sports of a lot of documents.This paper commences from three types of TV sports commentary programs studies programs and anchors via traditional commentary programs,talk shows and conversations.It analyses current situation and problems through program positioning,topics production packaging,professional abilities,their styles and comments.Summarizes development countermeasures according to reasoning and analysis of audiences.Some problems in this kind of programme such as the shortage of mingling and entireness, the weak making-up to the programme,the mismaching of host and content and the less focus on minor group of audience etc.This thesis comes up with six pieces of advice to solve these problems.The measures are as follows:1.Learning multidisciplinary knowledge and diversifying programs performances.2.Unifying anchors'and programs'styles.3.Perfecting program packaging and strengthening brand awareness.4.Outstanding programs'feature further.5.Improving professional and comprehensive abilities of anchors.6.Improving interaction between programs and audiences.Our TV sports commentary programs should have their own specialties and avoid being formulaic and programmable.It has to find new ideas from old commentary ways and develop toward a diversified way with profound,professional and wide analysis and commentary.