| With the progress of China's scientific and technological level as well as the support of relevant policies,VR technology has been fully promoted in our country.The application of VR technology in the field of news media stimulates the emergence of new reporting forms.In 2016,"the first year of VR" was called by the industry and the academic world,which also foreshadowed the coming of the VR news era.CCTV is one of the representatives of mainstream media in China,and VR news channel is bringing the new thing to the audience again,which makes VR news come into people's vision.The research methods included in this thesis are questionnaire,case analysis and content analysis,etc.Firstly,the theoretical basis of this study is summarized from the definition of the VR news concept as well as the research status both at home and abroad.Secondly,data analysis and statistics are carried out on the CCTV VR news user questionnaire that issued in the earlier period,which aims to analyze the development of CCTV VR news and user usage from three aspects of users,content and function.Meanwhile,on the basis of case analysis,this thesis discusses the theory on the macro level from three footholds: use and satisfaction theory,media ecology and integrated marketing communication,after which the problems of CCTV VR news in the audience demand,the construction of media ecology and the media marketing model are revealed.Finally,relevant countermeasures and suggestions are put forward from the aspects of state,media,operation and users to solve the existing problems in the development of CCTV network VR news.Besides,this thesis will also provide some references for further practice of VR journalism in other media industries and for further research on VR journalism in China through a case study of VR news in CCTV network. |
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