The Cultural Representations Of Cultural Variety Show

With the development of economy,people's pursuit of spiritual culture becomes very important.China's variety shows have exploded in popularity,with an emphasis on entertainment.In the process of development,there are many problems,among which the homogenization is especially serious.Once a popular program is available,it is imitated by other channels.Due to the neglect of copyright and innovation,the TV program has entered the bottleneck period.Until the emergence of cultural variety show,break this situation.It has brought a clear flow to the modern chaotic television environment.This paper takes cultural studies as an example,and takes the popular variety show "The Reciter" as an example.Using the "representation" theory of Stuart Hall as a specific research framework,the cultural connotation of the program is analyzed.By decoding the cultural representation of the program,we try to find the meaning behind the "language symbol".This paper is divided into three parts.the first chapter analyses the reasons of the culture type of variety show,mainly from the television program development background,audience market change and national policy support three Angle analysis.The second chapter summarizes the cultural variety show "The Reciter",including the structure and visual features of the program.The third chapter mainly analyzes the family cultural representation from the "family level",showing the affection and love between father and son,mother and son,husband and wife.From"individual level" in the fourth chapter analyzes the humanity culture,mainly from the pursuit of the realization of personal value,work like one of the ten years,often cherish a grateful heart to treat life pass from the three angles of the virtues of"human goodness".The fifth chapter analyzes the great love culture from the "social aspect",mainly from the dedication of society,the love of the country,the inheritance of the fine traditional spirit and so on.Conclusion the important points of this paper are obtained by comparing with the variety shows of the same type.The author thinks that:the reasons for the success of "The Reciter" is not just because of well-made,the topic is novel,more important reasons:one is the program follows the personal custom,no fixed format as mentioned in the traditional program framework,each guest is a "custom”,according to their own characteristics and advantages to viewers every guest form is "new",embodies the humanity of TV programs,heavily to attract audience,make TV return to the sense of identification.Secondly,the text "weak ideology" and "infectious" strong culture,the good virtue of Chinese traditional culture and humanistic care into the program,make the audience exerts a accept culture infection in a relaxed atmosphere,so as to achieve mental and emotional resonance.Under the background of impetuous times,cultural variety shows represented by "The Reciter".It is our duty to disseminate social virtues and promote socialist core values,so as to play the role of education,inspiring,enlightening and enlightening people.The extensive broadcast of such programs makes the environment of contemporary TV programs more "clear".