Research On The Restrictive Factors And Solutions Of The Localization Of Children's Introduction Books

Children's publishing is an important part of national cultural construction,it directly relates to the next generation of education quality and the future development of our country.There is a large number of children in our country,while the development of original books is slow to meet the market demand.The localization of children's imported books is conducive to sharing of the best culture in the world,and also can bring considerable economic benefits to the publisher,enhance the market competitiveness of the publishing house.At present,the research on the localization of children's imported books in China is not enough,and the study on the localization restriction factor and the dissolving measures is still in the blank stage.This paperfrom the differences of Chinese and foreign culture and operation ability of presses to analysisrestriction factors in the process of introduction of localization version of children's bookscombination of macro and micro.It is concluded that the differentcultural is the root cause of the children's introduction of edition localization,ability of presses is the important reasonin children's introduction of edition localization.Through a lot of cases and experience,it sums up children's introduction of edition localization resolution measures,including the content and form of localization and marketing localization of measures,content and form localization measures including multiple introduction,fill in the blanks;The content of book content is Chinese;Proper language;Art of book design;Pricing marketization.The localization measures include: channel optimization innovation and marketing promotion multidimensional.Press must grasp the whole,starting from scratch,to combine micro and macro effective,every link when in Rome,do as the Romans do,only in this way can we maximize the introduction of children's books exert its cultural value,to realize the economic benefits.