A Study On The Construction Of Media Image Of New Urban

The flow of population is one of the basic characteristics of Chinese society during the transition period.Along with urbanization and industrialization,industrialization has led to a large number of rural population non-agricultural and urbanization.The problems of daily life,social security,and the relationship with the old urban residents have become an important issue in the development of the domestic cities,and the employment,medical care,education,housing,transportation and other daily life problems of the new urban immigrant groups.In addition to the social contacts of the new immigrants themselves,the media are building their group image,communicating with the urban residents and providing them with opportunities and platforms to express themselves and help them better integrate into the urban life and promote urban harmony.Development,have shown unparalleled practical significance.This article mainly uses the content analysis method,the questionnaire survey method as well as the text analysis method,has carried on the detailed,in-depth analysis to the Suzhou three cities media new immigrants reports.From the media reports on the new immigrants in Suzhou in recent four years,it is found that the content of urban new immigrants is showing a strong sense of existence in the public space,but the media image construction of urban new immigrants is modeled,one-sided and stereotyped,The positive image of the new immigrants is less reproducible.At the same time,there is a big gap between the image of urban new immigrants and the image of realistic cognition.The new immigrants in white-collar cities are less concerned,while the new immigrants in the bottom cities lack corresponding discourse rights.This paper focuses on the three aspects of media reports,policy system and audience interpretation,and puts forward relevant construction strategies for the problems of media image construction of new immigrants.