The Study Of Urban Management’s Media Image Issues From The Perspective Of The Theory Of "Pseudo-Environment"

With the advent of the era of all media, social information release mechanism is more robust, information dissemination is no longer confined to traditional certain privileged class, public access to information has become increasingly rich means, they are no longer satisfied with the passive acceptance of information, using multivariate information publishing platform is becoming the norm freely. Under such circumstances, to generate the pattern of public opinion there will be diverse,decentralized situation. However, with respect to professional communicators, the general public has neither the professional information collection and distribution equipment, and no mature news literacy, the dissemination of information under this scenario there will inevitably be false, biased and so tendentious negative phenomenon. In recent years, urban management in the public eye as a symbol of our country is gradually being "violent groups" "low quality officer", the negative news media coverage about urban management has become to create "eyeball economy" a gimmick, to explore the negative part of urban management law enforcement has became the Internet users’keen object.Under the guidance of "spiral of silence" mechanism, the urban management has gradually evolved into a public question and excluded groups, the media image of urban management descend to the valley bottom.In 2011, Beijing Institute of Technology Press, published a novel called "urban management coming". The author based on their own personal practice in urban management to illustrate the real life outlook of urban management and this book has aroused urban management image for reconsideration. The US media scholar Walter Lippmann in exploring media reports reflect the reality of the environment or the time proposed a "pseudo-environment" concept, and that "pseudo-environment" is not a true representation of reality, and the reality of the media to shape the environment for secondary formation mimicry of the important factors to media reports.In this paper, "pseudo-environment" media ecology theory to explore the whole of the media in the media image building inspectors, in order to explain the difference immediately urban management image formation is the result of many factors brewing.For the urban management, their own law enforcement’clumsy just only one reason for the formation of a negative public perception of them, the lag news media dissemination of ideas of their own is the public perception of differences urban management image booster, this is an important measure of urban management to optimize the operation of the order of the city, as the role of profession, urban management is the backbone of the city administration. The public image of the differences for urban management, cognitive bias also shows the defects and shortcomings of this policy of urban management practices, Therefore, a positive result in negative public perception explore the reasons and actively optimize policy-oriented and practical direction, its significance long way to go.Paper uses content analysis, literature study and other sociological research methods. For urban management in the media image of this part of the building, articles with a simple way of sampling, mass media were from traditional media and new media in a relatively representative selection of the reference sample, which through comparative analysis of relevant data to explain the specific management image by the media’ construction. At the same time the image of the difference in the construction of urban management, urban management and social impact of the difference image and meaning aspects of urban management policies and reshaping the image, articles will be positive communication, journalism, psychology, sociology and other humanities in theory be fused contrast, Seeking to explore the macro and micro levels.management’ media image of the difference is the result of many factors shaping,so for reshaping the urban management’image should use a multidisciplinary,Comprehensive perspective to care.