Study On The Health Communication Of Mobile Internet Broadcast APP In The New Media Age

A summary of Healthy People 2020 of America has been made and the plan Healthy China 2030 has been implemented,obviously,from which we can see that health will continue to be an important goal of the world's future development process.Being a cross-disciplinary discipline,health communication science is a typical interdisciplinary research field,involving medicine,communication,sociology,psychology and even marketing.With the new media tentacles stretch into everyone's daily life,health communication also plays an important role on the mobile Internet APP.This paper focus on the research of broadcasting category APPs in the new media with Himalayan FM and Dragonfly FM as an example about the health communication.This paper analyses these APPs from the cognition,belief and action through using the classical communication theory "knowledge line".Besides,this paper also excavates the unique communication mode and characteristics of these APPs.To put it specific,at the cognitive level,these APPs programs express the characteristics of the great affinity and appeal,great attention to the needs of the audience and fragmented information.At the belief level,these APPs change the beliefs and attitudes of the audience by optimizing the information source,the communication channel,and the interactive way.At the action level,these APPs change the behavior of the audience through simple point-like feedback and the formation of a healthy community.In this paper,a solid related literature has been finished to analyze the health information in these APPs.After this,some related problems from the aspects of communication technology are put forward,which includes listening restriction due to the flow limitation,the quality of communication to be checked,the scientific lack of health information and core technical conditions to be broken through.In the end,the author puts forward some suggestions on the shortcomings of the current communication in these APPs.First of all,take the advantages of traditional broadcasting such as some off-line activities to meet the needs of the audience.Secondly,add some procedures to make the content programs more professional,authoritative and scientific.What's more,accelerate the speed of technological innovation to improve the personalized push service.Last but not least,focus on the old age group,and collect the information about the crowd.