Research On Mobile Music Apps Communication

The development of mobile Internet technology and mobile phones meet the basic needs of users, and greatly change the user’s mobile phone habits and lifestyle, enriching the significance of the smart phone users. As music apps can provide music experience anywhere anytime, the number of users is growing. The paper analyzes the communication characteristics and strategies of the comprehensive function and personalized function mobile music apps with case studies, statistics and literature research methods, and finds out problems and solutions by using the 41 model of mobile marketing.In the paper the first part is an introduction, including research background of the mobile music apps, significance, literature review of phone apps and music apps and research methods. The second part is an overview of the mobile music apps, including the concept, development status and reasons of mobile music apps and analysing the communication form before mobile apps. The third part is the communication characteristics of mobile music apps, including modes of communication and the user’s communication characteristics. The fourth part is the communication strategy, including the audience strategy, product strategy, marketing strategy of mobile music apps. The next part is the problems of communication strategy and improvement measures by using the 41 model of mobile marketing about the mobile music apps. By analyzing the communication strategies of mobile music apps, the paper results improvement measures, including mobile music apps operators train original and quality music, recommend music recommendation to form a good interaction with the user and innovative business models to promote long-term development of mobile music apps.