Research On The Status Quo And Trends Of Chinese Health Communication App In The Mobile Internet Era

Health is one of the lifelong objectives pursuit by our mankinds forever. Mmeantimes, the spread of health information, as well as the health way of life’s cultivation has been one mutual action for thousands of years. These health communication behavior also from the early simple scattered practice activities to the professional in modern society gradually. Especially with the development of communication technology, the Internet gives health communicationa new propositions in the new media background and significance. Each media technology’s production and use of will promote the development of the original communication practice, the interact way, Media ecological environment will change, too. The advent of the era of mobile Internet, will make the health communication more breadth and depth of the extension.This article tries choose the health communication App in the mobile Internet era,the most representative of the emerging media form as an example, to analyze the status quo, characteristics, trends of mobile Internet health communication. first of all, from the development of the mobile Internet health communication technology environment and social environment, namely in the mobile Internet, Internet of things, cloud computing, big data such as the rise of science and technology, and health communication in combination with the disruptive impact on the industry, and the present domestic dedicated social medical resources distribution, ageing, and national health quality is low and the doctor-patient relationship nervous situation highlights the new situation, the urgent and the importance of health communication. Then after the simple introduction to the status quo of health communication App, this article try to make a definition of mobile Internet health communication App, to better study of the object, to specify a common App. Then by using the basic principle of communication and the theory of health communication App waiters, recipients and dialectical analysis of the content of its advantages and disadvantages, and the prediction of the trend of mobile Internet health communication. In the end, Suggestions are given respectively from the government and developers of macro and micro level how to better promote the development of health communication App market...