Research Of National Publication Fund Books Price

In recent years,everyone hold different opinions about the book pricing,the reader is generally believed that the book price is too high,and scholars believe that the price is low,and there are a large number of data show that our books price far below the consumer price index and the price of foreign books.In addition,book pricing in China still exist many problems,intensifying the discount war,forcing the retailer,the struggling press,complaints more and more consumers,price in the market is very chaotic.Controversial book prices,has long been a concern for the people,the book as a mental provision for human,its importance is self-evident,and the fundamental way to realize its value is selling books,book prices are the key factors that affect sales,reasonable scientific pricing is a key to the success of book sales,Book price connected to readers,authors,publishers and countries,in order to encourage more outstanding publications,countries set up special fund,but this type of funding for the price of the books are far higher than the purchasing power that people can afford,betrays the purpose of publishing fund,should benefit more readers' publication,the price is very high,therefore,probing into the cause of the publishing funded books high pricing is necessary.This article through four chapters to study the national publishing fund class book pricing problems,first of all funding to publish to national books have a macroscopic analysis,mainly from the types of books,book culture dissemination function,book pricing and the status of the book price four aspects carries on the preliminary research,grasp the basic situation of the book;Second,the system analysis of the current situation of books of higher pricing as well as the reasons behind;Then contrast analysis of the developed countries and our country finance books different pricing;Finally based on the above all sorts of the status,from the understanding level and operation level and supervision level put forward some advice to solve,to improve the status of the high price.