A Study Of Current Situation And Counter Measure Of The Publication Of "Three Issues Concerning Farmers" Books

Agriculture,rural and farmer problems are the elementary issues in china, it concerns to country stabilization, social lasting government and peace, and the implement of building a well-off society in an all round. As an important means of serving "Three Issues Concerning Farmers", the publication of those books assumes magnitude responsibilities such as improving farmer's culture accomplishments, leading farmer to a richer life and accelerating agriculture development. In recent years, the publication of "Three Issues Concerning Farmers" books begins to boom, but since some factors restrict the flourish of those book's publication seriously; it faces various difficulties and contradictions.By analyzed the current situation of the publication of "Three Issues Concerning Farmers" books, the paper summarizes the problems existing in publishing, anatomies the reasons, puts forward some corresponding countermeasures to the publishing difficulties, expecting to find the persistent development mode.The paper consists of there parts:Part one: the general situation of the publication of "Three Issues Concerning Farmers" books. It briefly defines the definition of the publication of "Three Issues Concerning Farmers" books, reviews the history of those books publishing, and summarizes the current situation.Part two: Analyzing the difficulties existing in publishing and the reasons. In this part, the paper analyzes every relative process in publishing such as disseminator, the content of communication, the channel of communication and receipts, recurred to American famous communicational scholar Lasswell's communication mode, research into the reason, and try to fully hold the realistic problem of the publication of "Three Issues Concerning Farmers" books.Part three: the study of the countermeasures to the publication of "Three Issues Concerning Farmers" books. This part is the emphases of the paper. To four courses concerning the publication of "Three Issues Concerning Farmers" books, it puts forward corresponding strategies: (1) establishing the persistent development mode of the publication of "Three Issues Concerning Farmers" books; (2) the publication of "Three Issues Concerning Farmers" books must pursue "accuracy" "perfect" "diversification"; (3) implement the channel's construction into diversification and multidi mensional; (4) cultivating readers in rural region to built up civilized countries.