| Audio visual publishing is one of the components of China's cultural industry.At the same time,audio-visual publishing is also one of the ways of cultural transmission and knowledge accumulation.However,due to the rapid rise of the new media industry and market orientation,the audio-visual publishing industry is also facing difficulties.Many high-quality audio-visual publishing resources can not be fully developed,and many valuable audio-visual publishing projects can not be launched.If there is a publishing fund,part of the difficulties of the audio-visual publishing industry in China can be solved.In today's cultural industry in China,the national publishing fund is the cultural fund with the strongest public welfare,the widest coverage and the largest annual allocation.Since its establishment,every year,it has gone through strict audit to help some reported projects.In this process,it has been affirmed by the publishing industry and the society that it adheres to the spirit of high-quality products,explores China's culture,and improves industry standards.For audio-visual publications,the fund has a certain share of funding every year.Therefore,in order to realize the publishing conditions of more excellent audio-visual publications,this paper counts the projects of audio-visual publications funded by the national publishing fund from 2011 to 2020,analyzes the data,summarizes the types,contents and regional distribution of publications,and shows the development process,current situation,trend and characteristics of audio-visual publications funded by the national publishing fund in detail To summarize the rules of the project,and analyze how to do a good job in audio-visual publishing from the content and form.At the same time,looking forward to the future,in view of the above analysis results,as well as the inspiration obtained from the research,some suggestions are made for the application of audio-visual publications and industry prospects. |
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