Present Situation And Prospect: Research On The Publishing Of The Health Care Books

Since reform and opening up, especially from the 1990s onwards, as the economy continued construction of high-speed development,the standard of living of the Chinese residents are also increasing, and people enjoy in modern life at the same time, the "diseases of civilization" way of life that the disease began to pop up. As a result, people's own state of health is getting attention and thus began the pursuit of physical health, mental health, social adaptation of the all-round good health, the type of health care books, it is very concerned, reading from access to health knowledge and health guidance. From the community to adapt to such a demand, in recent years, a variety of health care books have sprung up, health books unusually hot market, showing a picture of prosperity. According to the Beijing Information Technology Co., Ltd. of open-book book market data shows that in 2007, public health care books sold in the species has reached 19,000 kinds of the year more than 25% year-on-year growth rate has been obvious for two years running faster than the overall national retail book about 11% of the market growth rate. Entering in 2008, health care books sales growth has been almost 30%. From a marketing point of view of the study, each 30 best-selling book, health books to account for as much as 5.However, the type of health care in the book market has shown one behind the prosperity, there are a lot of questions: First, the old subjects, to follow the trend in the country, has a poor sense of innovation; followed by the uneven quality, the lack of scientific authority; the three species is small, the imbalance between supply and demand in the market; the last channel is poor, outdated marketing idea. It is clear that these issues have different levels health effects of the books published in the healthy development.Health care books published in the existence of the above-mentioned problems in recent years, some of the industry and academics. Although there has been concern, and some research, but unfortunately, their most on health care only to books published in a Deficiencies, and the lack of a more comprehensive and systematic research and interpretation. For this reason, in many ways the author access to documents and materials, in-depth study of the current health care books on the basis of the market in the hope of the new era of Chinese health care books published by the status quo, particularly the main problems and solutions that can do a more comprehensive study . At the same time, our hope for health care books published by the trends for some of the prospects for the future so that our country's health care books published to provide some general theoretical and practical value of the reference guide.This article is divided into four parts: the first part of the research outlined the background, meaning, as well as the full text of the structure. The second part discussed the meaning of health care books, the focus of topics and features. The third part of the analysis of the health care market books of the status quo. Including the results and the inadequacies of the two. The fourth part of the book market category for health-care problems, put forward a targeted problem. Chinese health care books published by the prospect and development trend of interpretation.