Research On Mobile Search Experience For “The Generation After 00s” Middle School Students

The mobile Internet develops dramatically in China,and has gradually penetrated into People's Daily life,work and study,which leads to the socialized life of the information age changed in leaps and bounds.The main mode for people to obtain information also transfers from the traditional PC search to mobile search.Owing to its mobility,relevance,timeliness,convenience and other features,Mobile search rapidly becomes the second largest mobile client application,ranking behind mobile chat,with users soaring and market prospect expanding.Most Internet companies have developed their own products in the field of mobile search.Besides,“the 00s”(the generation after 00s)as "the Internet Aboriginal" is undoubtedly the mobile search users who can not be ignored in the driving forceThis paper not only qualitatively analyzes the elements which influences mobile search experience for “the 00s”,but also refine the search experience to the specific index point and quantifies the influence degree of each factor and index point on the whole search experience.And finally builds the evaluation model of the mobile search experience based on the 00 s.On the one hand,it provides practical reference for t he mobile search to enhance the user experience,and promote the development of mobile search.On the other hand,it makes up for the lack of qualitative research on “the 00 s laying the groundwork for followers.The specific research process is as follows: First,Through Situational interviewing a group of the 00 s middle School students who have used the internet for two years and longer,the Researcher comprehended the real using mobile search scene in their daily life without interference as far as possibl e,recorded the entire interview content and recorded their operation process by video,to obtain the user's first-hand date.Afterwards,Qualitative analysing the user date,the Researcher sorted out several typical scenarios where the 00 s users using the mobile search,namely at home,at school,outside during holiday,on the vehicle,then sorted out searching time,searching behavior,searching content preferences,searching methods and the good or bad experience points of the users in the situations mentioned above,at last generalized the factors impacting the experience for the 00 s.Based on the qualitative analysis data and according to the theory of user experience and AHP,the mobile search experience elements based on the 00 s were divided into five dimensions which including content,function,security,interaction and interface.Each dimension has detailed specific indicators to build a mobile search experience evaluation system based on the 00 s.And then And then quantify the various dimensions,and indicators of the user experience: builded judgment matrix;assigned with pairwise comparison important value on the matrix by the expert users and experienced user experience designers and calculated the final weight value;ultimately established the mobile search user experience comprehensive evaluation model based on the 00 s and the reliability of the model was ensured by the consistency test.Finally,the user experience evaluation and optimization of “Shen Ma” android client were taken as examples to further verify the practicality of the model.