The Development Of Network Homemade Drama In The We-Media Era

With the popularity of multi screen viewing mode and the major video sites' attention to homemade content,network homemade drama has become a familiar thing.In order to better explore the future direction of the network homemade drama,this paper defined the concept of the network homemade drama first,that it includes the website homemade drama,netizens homemade drama and website brand joint production,this article focuses on the comparative analysis of the first two parts.From 2014 the first year of the network to 2015~ 2016 the network homemade blowout period,the development of the self-made drama of the website is in full swing,and gradually developed into the mainstream of the network video content and TV industry,opening up new markets for the TV series.In recent years,website homemade drama showing some new features,such as separate oneself from the small cost of production of the old model,get the guidance of big data applications,build up with the hardware industry chain,but also exposes some problems such as the short-sighted behavior,the lack of innovation in content and form,and the prominent problems of efficiency.Based on the analysis of the rise of the self-made drama and its causes,then view the characteristics of the major video sites as a breakthrough point to reflect the current situation and problems of the website homemade drama.Based on this,this article puts forward the future development strategy is to pay attention to the content and form of innovation,extend the value chain,improve profit model,clear positioning to improve the core competitiveness and so on.Compared with the rapid development of the video site,the self-made drama created by the netizens are rarely concerned.In addition to the team work "Moral Peanuts" and other works headed by Hongchou Li,netizens homemade drama almost disappeared.This article analyze the netizens homemade drama of the We-Media environment,including the definition of the media and its communication characteristics,the production and development of the netizens homemade drama of the we-media environment,different development stages and their representative works,characteristics,significance,etc.Finally,this paper puts forward the future development trend of network made drama,namely multiple fusion methods among video sites,TV station and netizens homemade drama team,and also discussed the changes of the communication concept embodied in the self-made drama,like the development of technology and the change of media make it possible to use the media,and it produces the possibility and the infinity of the development of network homemade drama,the differences between the audience,the communicator and the gatekeeper disappearing gradually,and the transmission mode of the whole new communication mode etc.