The Meaning Generation Research Of Network Homemade Drama Based On Hall's "Encoding/Decoding" Theory

with the rapid development of the Internet,the network homemade drama has been loved by people,and it has become one of the important means to make the difference between the major video sites.In October 10,2012,in this context,a humorous network drama Diors Man attracted people's attention,from the series since the line,it has been firmly occupied the leading position of the network drama king,and has a high growth industry homemade play list,film heat and topic and swept the social networking and search,to continue beyond history all network drama performance,become the first super IP.This phenomenon also caused the academic attention,but the study is not enough.Therefore,this paper will start from the "meaning" point of view,the use of Stuart Hall's"encoding/decoding" theory,a case study on Diors Man,mining the reasons for its success in the respect of content,to explore development strategies play a better network homemade drama,enriching and improving the academic study on network homemade drama.This thesis is divided into four chapters.The whole structure is the total score.After the introduction,the first chapter introduces the concept and development of network drama,then describes the network sub culture of diors and the rise of Diors Man.The second chapter is encoding analysis,to analysis Diors Man from the perspective of text.The third chapter is decoding analysis,first introduced the three decoding methods of the audience,and then describes the audience's decoding process,followed by the presentation of meaning generation,and finally describe the audience to get the meaning of.The fourth chapter is about the network homemade drama encoding's revelation.This paper will use Stuart Hall's "encoding/decoding"theory as a research tool,using research methods of literature study and text analysis,to study the case of Diors Man.Through the research,it pointed out that,if the network homemade drama want to get the long-term development,we must construct the meaning,about the significance of the audience,the meaning of entertainment and the significance of the culture.