The Development Of Chinese Network Homemade Drama Mode Research

Homemade play the earliest can be traced back to 2008 by youku makes the hip-hop quartet, until 2010 only youku video network video field a try for homemade drama creation. Potatoes in the "orange box" plan are producted, to create the represented by "welcome love to" three homemade idol drama, and youku merged in 2012 to stop the homemade drama creation. Le regard joined the homemade drama market in 2011, launched the middle homemade 8 films, also launched the first step in the network network homemade drama "love online". 2012, sohu video introduced network homemade play the first milestone of work "the dream silk men", video web is no longer stay in rely solely on buy copyrighted content. In 2013, product of network continue to at first, love in the video web site launched one after another such as homemade drama series, but this year is the most brilliant works youku to appropriate co-production film together day homemade drama "never expected". By 2014, participate in the competition of homemade play verament media, homemade content not only in Numbers have mushroomed, quality also gradually maturing, the industry r e f e r r e d t o a s " n e t w o r k " o f t h e f i r s t y e a r o f h o m e m a d e d r a m a.In recent years, for the rapid rise of Internet video, the traditional TV, movie and TV drama has brought new development direction. Network with strong interactivity, without being limited by the time the unique advantages of shunt the more and more TV media audience. According to China Internet network information center, the latest release of the 2014 Chinese netizens network video application research report shows that China’s online video users a sustained and stable growth, at the end of 2013,video user scale up to 428 million, among them, the user younger age structure, 10-19 years people more than 30%, male audience is relatively more and more highly educated, high income. Under the influence of the factors, the network of homemade drama began to enter the stage of rapid development, the production of homemade drama from less than 2013 set to soar in 2013 to 2014 in 1500-1700 set, growth rate is nearly 45%, these data show that the era of Internet user-generated content is coming.In the mode of network homemade drama production, in this paper, definition of related concepts on the traditional method of making TV series. Production of drama is divided into three parts, one is in the early shooting, including finding the right team, hiring directors and actors, crew and other content to build; two is the specific production during the shoot; three is putting the finishing touches to the relevant post production in the shooting is completed. Through the definition of network self-made drama can be seen in its production units must have a network medianetwork media in this process through a culture of the team homemade drama shooting; on the other hand is constantly looking for a community of professional institutions and grassroots team cooperation, so as to to produce a unique market competitiveness of products.Firstly, by type, characteristics and the process of network video and other aspects, discusses the development background of self-made drama. Then the definition and characteristics of the self-made drama, the environment was discussed, constructs a theoretical coordinates complete as self-made drama. Then select the top three of comprehensive influence of domestic video site Youku potatoes, IQY PPS and Tencent video, and other influential music network, Sohu Video, mango TV video sites homemade drama as the object of study, using the theory of communication, analysis and integration with the development through the use of literature research text analysis, case studies and other research methods, self-made drama in China, combined with the development of the foreign media in the network video homemade drama, the status of domestic made drama for comparison and sorting, making this drama homemade precipitation patterns in the network video platform under the environment of new media with different team production network, trying to explore the advantages and disadvantages of different modes of development, put forward the development thinking of self-made drama.